Alienware/Dell and Initial Games have a development relationship that spans many years. During this period Initial Games have successfully produced a range of products that have extended the technology brands reach and engagement across staff, supply chain, influencers and most importantly a loyal and knowledgeable consumer base.
Initial Games have produced for Alienware via Heaven Media a series of Gaming Jerseys to be worn at high profile events, gaming competitions and product launches throughout 2020. These Jerseys have been designed for Gaming professionals and staff members alike – conveying brand values and key product aesthetics visually on the garments.
Alienware: Gaming Jerseys 2020