GAME – Staff uniform

GAME, Staff uniform

GAME UK is the United Kingdom’s leading retailer of video games, consoles, accessories and the latest pre-order games.

The high street retailer has 550 stores in the UK and Spain, having built its leading market share and specialist reputation by offering expert product curation, exclusive releases, trade-in deals and passionate staff, dedicated to helping customers.

When GAME UK embarked on a brand refresh and the launch of the specialist BELONG Stores, the company commissioned Initial Games to design and produce a range of staff uniform that maximised visibility in stores that were already vibrant and fast moving. With an emphasis pointing towards GAME UK’s staff unique USP of accessibility and helpfulness.


GAME – Staff uniform




Concept, Graphics, Product, Apparel