Rage 2, Bethesda

Dive headfirst into a dystopian world devoid of society, law, and order. RAGE 2 brings together two studio powerhouses – Avalanche Studios, masters of open world insanity, and id Software, creators of the first-person shooter – where you can go anywhere, shoot anything, and explode everything.

Working very closely with Bethesda’s development and marketing teams from an early stage, Initial Games have developed an exciting range of promotional merchandise that compliments both the visual aesthetic and unique wit and personality of the game.

The factions are represented faithfully in the items that have been produced. Translating the dystopian world seen on screen to the real world via an inflatable Baseball bat, amplifying ‘Boombox’, defaced coin, ‘Goon Squad’ Tattoo sleeve, Pull Back Buggy and a variety of Promo bags and garments.


Rage 2




Concept, Graphics, Product, Packaging