Merchandise innovation for the entertainment industry
Initial Games create and produce innovative, promotional and retail branded merchandise for the Games and Entertainment industries.
Our extensive industry expertise and product knowledge – the ideal platform to design, source and produce on point merchandise. We get Games noticed pre-launch, talked about on release and remembered when that title engages with end consumers.
A SAMPLE OF OUR RECENT PROJECTS…

DOOM ETERNAL

GEARS 5

RAGE 2

F1™ 2019 – THE OFFICIAL VIDEOGAME

WORLD OF TANKS

TEAM SONIC RACING

METRO EXODUS

FALLOUT 76

GAL*GUN 2 – MR HAPPINESS PLUSHIE

CONQUERORS BLADE

FARMING SIMULATOR 2019

GAME – Staff uniform

F1™ 2018 – THE OFFICIAL VIDEOGAME
in our clients own words…
Your brand is how your customers see your business. It’s shaped by the way you represent yourself – professionally, socially and visually. It’s what makes you unique. It’s what makes you desirable.
John Doe
Codemasters
Your brand is how your customers see your business. It’s shaped by the way you represent yourself – professionally, socially and visually. It’s what makes you unique. It’s what makes you desirable.
Mr X
Bethesda
who we work with…











