Merchandise innovation for the entertainment industry

Initial Games create and produce innovative, promotional and retail branded merchandise for the Games and Entertainment industries.
Our extensive industry expertise and product knowledge – the ideal platform to design, source and produce on point merchandise. We get Games noticed pre-launch, talked about on release and remembered when that title engages with end consumers.

in our clients own words…

who we work with…

So What’s next?

Create special merchandise with us

We’d love to hear from you to discuss your next project and how we can work together in the future.