WE ARE MORE THAN A MERCHANDISE AGENCY

Initial Games creates and produce innovative, promotional, and retail-branded merchandise for the Games and Entertainment industries. Our extensive industry expertise and product knowledge - are the ideal platform to design, source, and produce on-point merchandise. We get Games noticed pre-launch, talked about on release, and remembered when that title engages with end consumers.

Initial Games utilise supplied marketing and promotional materials conscientiously and with great care, crafting a great end-to-end journey - captivating and exciting the participant and their experience of the brand.

As creators of physical product innovation, Initial Games can finish the circle of experience by producing first-class branded merchandise for retail, licensing, gift, or promotion.